Privacy policy

Last updated July 27, 2022

Beauty Hair Trading Inc. d/b/a Hairdreams (“Hairdreams” “us” or “we”), the exclusive importer and distributor for USA and Canada of Hairdreams products from Hairdreams Haarhandels GmbH., Graz - Austria, understands the importance of protecting your personal information. This Privacy Policy (“Privacy Policy”) describes the types of information we may collect from you or that you may provide when you use our websites, which are currently located at www.iwanthairdreams.com and https://salonfinder.iwanthairdreams.com/ (collectively, the “Sites”). 

There are certain other websites affiliated with us where Hairdreams products and services may be sold.  Many of those other affiliated websites (including, but not limited to, the websites belonging to salons that you may find or be referred to through our Sites (“Salons”)) are owned and operated by companies other than ours.  Those other websites and other companies (including, but not limited to, the Salons) have their own separate and distinct privacy policies that you should also review and be aware of. 

Please review this Privacy Policy carefully before using our Sites, and also review the separate and distinct privacy policies and Terms of Service of the Salons or any other affiliated entities or third parties you may find, link to, or be connected with through our Sites, in order to better understand how our Sites each of those other websites collect, manage, and share your personal information. 

By using our Sites you accept the practices described in this Privacy Policy as well as the Terms of Service (“Terms of Service”) found on our Sites.  Please find a copy of our Terms of Service at this https://iwanthairdreams.com/policies/terms-of-service.  We may change this Privacy Policy at any time or from time to time.  If we make any material changes to this Privacy Policy, we will notify you by posting an announcement on our Sites, emailing you a link to the updated Privacy Policy, or by other means of communication.  Your continued use of our Sites after we make changes to the Privacy Policy is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates. 

Information We Collect

We may collect several types of personally identifying information from and about you, including your name, salon, phone number, email address, state issued cosmetology license, shipping address, billing address, account information, credit card information, and IP address, as well as information that falls within the categories below:

    -    Identifiers including your name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, or other similar identifiers.

    -    Categories of personal information described in the California Customer Records Act including your name, signature, address, telephone number,  education, employment, employment history, bank account number, credit card number, debit card number or any other financial information.

    -    Characteristics of protected classifications including your sex, gender, gender identity, gender expression, and age.

    -    Commercial information including records of products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies.

    -    Internet or other electronic network activity including your browsing history, search history and information regarding a consumer’s interaction with a website, application or advertisement.

    -    Geolocation data including your physical location or movements.

    -    Sensory data including audio, electronic, visual or similar information.

    -    Education information including education information including, to the extent not publicly available, the consumer’s name, the address of the consumer, personal identifiers (such as student numbers), and indirect identifiers (such as the consumer’s date of birth, place of birth and mother’s maiden name).

    -    Inferences drawn from personal information including inferences drawn from any of the aforementioned types of personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes.

Collectively, any information described above or otherwise collected from you is referred to herein as “Personal Information”.  Any Personal Information we collect from you through our Sites or otherwise is collected pursuant to our legitimate business purposes, including to provide you with high quality products and services, marketing materials, product support, and other goods and services you may request from us.

How We Collect Personal Information

We may collect Personal Information:

    -    Directly from you if and when you provide it to us, including through any contact page on our Sites, if you create an account with us, when you register or interact with our Sites, through e-mail and subscription services, when you submit images, photos, videos or other content to our Sites, if you order a product from us, if you participate in an activity such as a survey or sweepstakes, or if you call us to place an order or ask questions.

    -    Automatically as you navigate through our Sites through cookies and other automatic forms of data collection.  Personal Information collected automatically may include usage details, IP addresses and other information collected through automatic processes.

    -    From third parties, including through our referral programs, or if a customer ships goods to you or uses your payment information for such goods.

    -    From publicly and commercially available sources, as permitted by law. For example, if you connect your account to your social media networks or reference our products on social media networks.

We hold the information that we collect for so long as we deem reasonably necessary taking into account the reason such personal information was collected including, but not limited to any business purposes associated with such collection; provided, however, that if you ask us to alter or delete the personal information we collected from you we may alter or delete such information in accordance with your request unless an exemption applies which prompts us not to alter or delete such information. 

We do not retain your payment information after processing a payment unless you grant us permission to do so, such as by providing us with a Credit Card Authorization Form.  Additionally, financial information collected from you is only used to bill you for the products and services you have purchased, for payment processing, and for fraud prevention.

Information Collected through Automatic Data Collection Technologies

We may use automatic data collection technologies to collect information about your browsing patterns, devices and equipment, including:

    -    Information about your computer, mobile device and internet connection, including your IP address, operating system, and browser type.

    -    Details of your visits to our Sites, including traffic data, location data, logs and other communication data; how you accessed our Sites; the type of device used to access our Sites; the resources and content that you access and use on our Sites; click patterns; the amount of time you spent on our Sites or parts thereof; search words used to find our Sites; and the dates and times you accessed our Sites.

We do not use this information to personally identify you, and such information is not readily usable for that purpose.  However, this information may contain Personal Information. We aggregate this information to diagnose problems with our servers, analyze trends, administer our Sites, to track consumers’ movement and use, and to gather broad demographic information. 

The technologies we use for this automatic data collection may include:

    -    Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer and mobile devices.  Cookies can be used to store a unique identification number tied to your device so you can be recognized as the same user across multiple browsing sessions and multiple websites. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Sites. Unless you have adjusted your browser setting so that it will refuse cookies, we will issue cookies when you direct your browser to our Sites.

    -    Flash Cookies. Certain features of our Sites may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Sites. Information about disabling or deleting information contained in Flash cookies can be found at https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.

    -    Beacons. Beacons communicate information from your device to a server. Beacons can be imbedded in online content, emails, and videos and can allow a server to know when you have viewed certain content, determine the time and date on which you viewed the beacon, your IP address, and read certain information from your device.

California Business & Professions Code Section 22575(b) provides that California residents are entitled to know how we respond to “Do Not Track” browser settings or signals.  We do not currently take actions to respond to “Do Not Track” signals. It is our view that a uniform technological standard has not yet been developed. We may adopt such standard once one is created. 

Google Analytics (GA)
We use Google Analytics to understand how visitors use the Sites. GA may set cookies and collect information such as device identifiers, IP address (which we configure to be truncated/anonymized where available), and page activity.

Opt-out options
Site controls: Manage analytics cookies anytime via https://hairdreamstapes.com/pages/us-laws-compliance

Browser add-on: Install Google’s opt-out add-on: https://tools.google.com/dlpage/gaoptout
Ads personalization: Adjust Google Ads settings: https://adssettings.google.com
Industry opt-out: Network Advertising Initiative (NAI): https://optout.networkadvertising.org

Meta (Facebook/Instagram) Pixel
We use Meta’s Pixel to measure ad performance and reach people likely to be interested in our products. Meta may collect or receive information from the Sites and use that information for ad targeting and measurement.
Opt-out options
Site controls: Turn off advertising cookies via https://hairdreamstapes.com/pages/us-laws-compliance

Meta ad preferences: https://www.facebook.com/adpreferences/ad_settings
Industry opt-out: Digital Advertising Alliance (DAA): https://optout.aboutads.info

Global Privacy Control (GPC) & “Do Not Sell/Share”
If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt-out of “sale”/“sharing”/targeted advertising under applicable U.S. state privacy laws (e.g., CA/CO/CT/UT/VA). You can also use our https://hairdreamstapes.com/pages/us-laws-compliance to opt out.

Additional Notes
Opt-outs are browser/device-specific. If you clear cookies or switch browsers/devices, you’ll need to opt out again.

Some opt-outs rely on cookies; blocking all cookies may limit their effectiveness.
You can also email us at legal@bht-usa.com with “Analytics/Ads Opt-Out” in the subject line, and we’ll apply your choice where feasible.

How We Use Personal Information

We use information you or your device provide us or that we collect about you in the following ways:

To present our Sites and its content to you;

To maintain, evaluate and improve our Sites and the services and products we offer and sell;

To provide you with information, products or services that you request from us or that you have expressed an interest in;

To ensure we are providing information, products and services only to industry professionals;

To communicate with you regarding orders, deliveries, and your activity on our Sites;

To identify and connect you with Salons that may be authorized to market, promote, sell and distribute certain of our products and services including, but not limited to, our hair loss system and hair extensions;

To fulfill any other purpose for which you provide it;

For fraud prevention;

To bill you for products that you’ve purchased and to process payments;

To notify you about changes to our Sites or any products or services we offer or provide through our Sites;

To maintain and manage your account;

To allow you to participate in interactive features on our Sites;

To conduct research on our users’ demographics, interests and behavior;

To perform analyses or for other purposes to improve the quality of our Sites and our business;

To publish our own marketing and promotional materials;

To invite you to, and register you for, events and seminars;

To provide you with offers and information about our Sites and our affiliates;

To subscribe you to receive marketing materials and communications;

To deliver targeted advertising, promotions and offers, on behalf of ourselves and advertisers, on and off our Sites;

To allow social sharing functionality, by sharing your information, activities and comments with other users of our Sites;

In any other way we may describe when you provide the information; or

For any other purpose with your consent.

If you provide another person’s Personal Information to us, you will be representing, and we will believe, that you have the consent of that individual to enable us to collect, use or disclose their information as described in this Privacy Policy, and we will rely on our belief and your representation.

Disclosure to Third Parties

We may contract with or affiliate with various third parties who help us provide, maintain, monitor, optimize and improve our Sites and the services we provide and the services and products we offer and sell.  We may also use third party contractors to help us measure the effectiveness of our advertising and communications. These third parties might require access to your Personal Information to perform their services.

We may share certain of your Personal Information including, but not limited to, your name, phone number, and email address with certain Salons we are affiliated with in order to connect you with Salons that may be authorized to market, promote, sell and distribute certain of our products and services including, but not limited to, our hair loss system and hair extensions.

We may also disclose non-Personal Information, in aggregate form, to potential strategic partners, advertisers, investors, customers, contractors, related companies, and others.

We may also disclose your Personal Information:

To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about users is among the assets transferred;

To our affiliates and business partners including, but not limited to, Salons;

To social media services if you log into our Sites with a social media service or if you connect a social media account with our Sites;

To fulfill the purpose for which you provide it;

To ship and deliver any orders you place with us;

To publish our own marketing and promotional materials;

If required by applicable law;

To enforce or apply the Terms and Policies and other agreements, including for billing and collection purposes;

If we believe disclosure is necessary or appropriate to protect our rights, property or safety and that of our clients or others;

To comply with a judicial proceeding, court order, other legal obligation or a regulatory or government inquiry;

For any other purpose disclosed by us when you provide the information; or

With your consent.  

Any third party to which we provide your Personal Information will be subject to commercially reasonable confidentiality and non-disclosure requirements.  We request that such parties protect your information to the same degree that we protect such information and as required under applicable law, and we instruct them not to use or disclose your Personal Information except for the purpose of providing services or to comply with applicable law.  Please be advised, however, that despite our requests and instructions, ultimately, we have no actual control over these third parties or their day-to-day operations and business, these third parties will use this information in accordance with their own privacy policies, and we can provide you with no guarantees that such third parties will manage, treat, and protect your Personal Information in the same manner that we manage, treat, and protect your Personal Information. Moreover, you acknowledge and agree that we are not responsible or liable for any of their actions or omissions.

Additionally, we provide our related companies, such as subsidiaries, parent companies or sister companies, access to our customer information in order to better provide you with goods and services.

How We Protect Your Personal Information

The transmission of information via the Internet is not completely secure. Although we implement reasonable measures and follow generally accepted industry standards to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Sites, or thereafter. Any transmission of Personal Information is at your own risk. It is important for you to protect against unauthorized access to your password and to your computer or mobile device.  Be sure to sign-off when finished using a shared computer or mobile device and use other reasonable measures to secure your sensitive information. We are not responsible for the unauthorized acts of others and we assume no liability for any disclosure of information due to errors in transmission, unauthorized third party access (such as through hacking), other acts of third parties, or acts or omissions beyond our control.

Our affiliates, business partners, and the Salons may have separate and distinct measures for protecting personal information including, but not limited to, your Personal Information.  We cannot guarantee the security of your Personal Information transmitted to such parties.  We also encourage you to review the separate privacy policies and Terms of Service for our affiliates, business partners, and the Salons in order to better understand how they may protect personal information.

Links to Third Party Sites

We may provide links to third party websites directly from our Sites. If you access those links, you will leave our Sites. We do not control those websites or their privacy practices, which may differ from our practices and this Privacy Policy does not cover any personal information you choose to provide to unrelated third parties. We cannot control how third parties may use personal information you disclose to them, so you should carefully review the privacy policy of any third party websites you visit before using it or disclosing any Personal Information.

We have no control of such websites and resources, we are not responsible for the availability of such websites or resources, and we do not endorse and are not responsible or liable for any content, advertising, products or other materials on or available from such websites or resources. You further acknowledge and agree that we are not responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such websites or resource.

Children’s Privacy

Our Sites and the services and products we offer and sell are intended for people 18 years or older. Accordingly, we do not knowingly collect or use any Personal Information from minors under the age of 18. If you are between the ages of 13 and 17, you, your parent, or your legal guardian may request that we delete any of your Personal Information and opt-out from receiving communications from us. Parents of minors or children may request deactivation of Personal Information. To request deletion of Personal Information collected from a user under the age of 18, please contact us at 1-888-434-2471 or contact Legal@bht-usa.com or by clicking on this https://salonfinder.iwanthairdreams.com/ccpa.

Targeted Advertising

We may use your Personal Information to provide you with targeted advertising or marketing communications. For more information about targeted advertising, please visit the following websites: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of some of these services by visiting: http://www.aboutads.info/ or http://optout.networkadvertising.org/?c=1.

California Privacy Rights

Shine the Light Protection

California Civil Code Section §1798.83 permits users of our Sites that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes, if applicable. To make such a request, please email us at Legal@bht-usa.com and mention that you are making a “California Shine the Light” inquiry.

California Consumer Privacy Act of 2018

Consumers protected by the California Consumer Privacy Act of 2018 (the “CCPA”) have specific rights regarding their Personal Information.

Access to Specific Information

You have the right to request that we disclose to you certain information about our collection and use of your Personal Information over the last 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

The specific pieces of Personal Information we collected about you

The categories of Personal Information we have collected about you in the last 12 months

The categories of sources from which the Personal Information was collected

The business or commercial purpose for collecting or selling Personal Information 

The categories of third parties with whom we share the Personal Information 

The categories of Personal Information that we sold about you in the last 12 months and, for each category identified, the categories of third parties to whom that particular category of Personal Information was sold

The categories of Personal Information that we disclosed about you for a business purpose in the last 12 months and, for each category identified, the categories of third parties to whom that particular category of Personal Information was disclosed for a business purpose

We are not required to provide you with these disclosures more than twice within a 12-month period.

For requests seeking disclosure of specific pieces of information, we will not disclose any such information if we cannot verify the identity of the requestor. For requests seeking categories of Personal Information, we may deny the request if we cannot verify the identity of the requestor. In either case, we will inform the requestor that we cannot verify their identity, and direct them to the general business practices regarding collection, maintenance and sale of Personal Information in our Privacy Policy.

If we deny your request for specific pieces of Personal Information, in whole or in part, because of a conflict with applicable laws or an exception to the CCPA, we will inform you and explain the basis for the denial.

At no point will we ever disclose pursuant to a request a consumer’s social security number, driver’s license number, other government-issued identification number, financial account number, health insurance or medical identification number, account password, security questions and answers, or unique biometric data generated from measurements or technical analysis of human characteristics. If applicable, we will notify you in response to a request for information that we have collected such information from you.

If you would like to access any Personal Information we have collected about you, please submit a verifiable consumer request to us by calling us at 1-888-434-2471 or by emailing us at Legal@bht-usa.com or by clicking on this https://salonfinder.iwanthairdreams.com/ccpa.  

Right to Request Deletion

You have the right to request that we delete any Personal Information about you which we have collected from you. Upon receipt of a verifiable consumer request to delete your Personal Information, we will delete such information and direct our service providers to delete your information from their records, subject to certain exceptions provided in the CCPA including, but not limited to, if it is necessary for us or our service providers to maintain the Personal Information in order to:

(1) complete the transaction for which the Personal Information was collected, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between us;

(2) detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, or prosecute those responsible for that activity;

(3) debug to identify and repair errors that impair existing intended functionality;

(4) exercise free speech, ensure the right of another consumer to exercise his or her free speech, or exercise another right provided for by law;

(5) comply with the California Electronic Communications Privacy Act;

(6) engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, if you have provided informed consent;

(7) enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

(8) to comply with a legal obligation; or

(9) otherwise use your information, internally, in a lawful manner that is compatible with the context in which you provided the information.

We use a two-step process for requests to delete Personal Information. First, you must make a verifiable consumer request. After receiving your request, we will contact you to separately confirm that you want your Personal Information deleted. We will contact you further once your Personal Information has been deleted.

If we cannot verify the identity of the person requesting deletion of Personal Information, we may deny the request and will inform the requestor we cannot verify their identity. If we deny your request to delete Personal Information, we will notify you of the reasons why. We will delete any part of your Personal Information not covered by the exception allowing us to deny deletion of a portion of your Personal Information.

If you want Personal Information deleted that you may have shared with a Salon or other third-party directly, you will need to contact them directly in order to request such deletion.

If you would like to delete any Personal Information we have collected about you, please submit a verifiable consumer request to us by calling us at 1-888-434-2471 or by emailing us at Legal@bht-usa.com or by clicking on this https://salonfinder.iwanthairdreams.com/ccpa.  

Right to Opt-Out of Sale of Personal Information

The CCPA provides consumers certain rights with respect to opting out of the sale of Personal Information. We do not sell your Personal Information.  However, we may share your Personal Information with certain third parties including, but not limited to, Salons. 

If you would like to request that we not share the Personal Information we have collected about you with third parties, please submit a verifiable consumer request to us by calling us at 1-888-434-2471 or by emailing us at Legal@bht-usa.com or by clicking on this https://salonfinder.iwanthairdreams.com/ccpa.  

Non-Discrimination

If you are a California resident covered by the CCPA, we will not discriminate against you merely because you have exercised any of your rights under the CCPA.  Except as permitted by the CCPA, we will not, merely because you have exercised your rights under the CCPA, do any of the following:

Deny you goods or services;

Charge you different prices or rates for goods or services, including through the use of discounts or other benefits or by imposing penalties;

Provide you with a different level or quality of goods or services; or

Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Contact Information

To request your right to disclosure or deletion of the Personal Information we have collected about you, please submit a verifiable consumer request to us by calling us at 1-888-434-2471 or by emailing us at Legal@bht-usa.com. If you have questions or concerns about our privacy policies or practices, please email us at Legal@bht-usa.com.

A verifiable consumer request can only be made by you, by you on behalf of your minor child, or by a person or entity registered with the California Secretary of State authorized by you to act on your behalf. In order to ensure we are able to promptly respond to your request, your request should include sufficient information that allows us to verify you are the person about whom we collected Personal Information or that you are an authorized representative of such person (including, for example, your full name, email address, and mailing address) and a detailed description of what you are requesting. We will review the identifying information provided in your request against information contained in our records to verify the request. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

If you are using an authorized agent to exercise any of your rights under the CCPA, you must provide us proof in the form of a signed, written authorization of the authorized agent’s ability to act on your behalf. You must also provide us with your full name, email address and mailing address to enable us to verify your identity. 

We will confirm receipt of your verifiable consumer request within 10 business days of our receipt. We will also provide you with information about our verification process and when you should expect a response.

We will disclose and deliver the Personal Information required within 45 days of receiving your verifiable consumer request. Should we require more time (up to an additional 45 days), we will notify you of the extension and the reasons for the delay. The disclosure will cover the 12-month period preceding the receipt of your verifiable consumer request. If you have an account with us, we will make the disclosure through your account. If you do not have an account with us, we will make the disclosure electronically or by mail, at your option.

If requests from you are manifestly unfounded or excessive, we may charge a reasonable fee to respond to your request or we may refuse to act on the request. If we choose not to take action on your request, we will notify you of the reasons behind our decision.

Updating, Changing, or Requesting a Copy of Your Personal Information

You may update or change the Personal Information we have collected about you through your account on our Sites, or by contacting us at 1-888-434-2471 or Legal@bht-usa.com or clicking on this https://salonfinder.iwanthairdreams.com/ccpa.  You may request a copy of the Personal Information we have collected about you by contacting us at 1-888-434-2471 or Legal@bht-usa.com or clicking on this https://salonfinder.iwanthairdreams.com/ccpa.

Opting-Out From Receiving Communications From our Sites

You may opt-out from having your Personal Information used for certain purposes. If you no longer wish to receive any promotional or other communications from us, you may opt-out by following the instructions included in the email communication if provided or by contacting us at 1-888-434-2471 or Legal@bht-usa.com or by clicking on this https://salonfinder.iwanthairdreams.com/ccpa.

Terms of Service

If you choose to visit or use our Sites, your visit or use and any dispute over privacy is subject to this Privacy Policy and our Terms of Service including, but not limited to, disclaimers of warranty, limitation of liability, and arbitration of disputes. If you have any questions regarding our use of your data, please contact us at 1-888-434-2471 or email Legal@bht-usa.com.